Advance your mission through focused brand strategy and design.

We build brand identities and craft communications that create meaningful relationships with your customers.

Brand Process & Services

1. Brand Strategy

Before we get to visual design, we start with developing a brand strategy that is tailored to the unique offering of your business. This includes taking a deep dive into your business goals and/or current brand to examine your existing position, strengths, weaknesses, opportunities, and threats. We use this information to craft a brand building roadmap to guide us as we establish your new brand positioning and strategy. Here’s what you can expect in this phase of brand development:

 

  • Brand Audit & Diagnostic

  • Competitor Brand Analysis

  • Identify Market Opportunities

  • Attribute Brand Archetype(s)

  • Develop Messaging Tone of Voice

  • Copywriting & Editing

  • Establish New Brand Positioning

2. Brand Design

This is where the brand comes to life with its logo and overall visual look and feel. Centered around the brand strategy, we intentionally create design elements such as color, typeface, photography styles, textures and more that connect your product and/or service with your audience in a compelling and memorable way. These components are delivered in the form of a brand style guide that becomes your foundation for all visual communication. Here are some of the deliverables we tackle in this phase of development:

  • Logo Design

  • ​Typography Application

  • Color Palette Selection

  • Iconography Design

  • Business Collateral Design

  • Photography Art Direction

  • Brand Style Guide

3. Website Development

A company’s online presence can be one of the most important places that customers will interact and engage with their brand. It’s not enough to create something that is beautiful, it needs to be an enjoyable and effective experience. We accomplish this by designing user interfaces that are tailored to the unique preferences and capabilities of your target audience. Additionally, we work with you to develop rich content that is well organized and positioned for SEO.

 

  • Diagnose Existing Website

  • Content Audit

  • Site Mapping

  • Content Development & SEO

  • UX/UI Design

  • Full Website Development

  • CMS Development

  • CRM/Database Integration

4. Ongoing Support

We create brand support collateral and communications that drive your company forward in creating meaningful connections with your audience. This can include any application of your brand in a variety of mediums from print pieces to digital assets. Here are a few ways we can serve you with your ongoing marketing needs:

  • Organization Brochure Design
  • Business Cards & Stationery

  • Signage & Wayfinding Design

  • Advertising Design

  • Packaging Design

  • Copywriting & Editing

  • Social Media Design

  • Storytelling Videos

  • Photography Art Direction

  • Photoshoot Planning & Production

  • Video Production & Editing