Keiro is a non-profit organization dedicated to enhancing the quality of senior life in the Japanese American community. They are a respected resource with a rich history steeped in tradition and culture. They asked for a refresh of their brand and a completely renovated website with CRM and CMS integration. The challenge was to bring new life to their branding while honoring the past, and to introduce new functionality to the website that would be easy for the Keiro community and internal constituents to understand and use.