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Parra Jewelry

This boutique jewelry company was launching their line of hand-crafted jewelry to the online and retail market space. The challenge was to create a bohemian chic lifestyle brand that reflected both the quality workmanship and rugged design aesthetic of their products. From logo to packaging to website, the brand was designed with a hand-done quality, yet was elevated with high-end finishes and materials.


Branding, Website Development, Advertising, Print, Photoshoot Art Direction

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